Due to Googles ever changing algorithm, Search optimization is something that you have to constantly check and tweak. In fact, Googles algorithm changes so much that making sure your site is up to par can sometimes be a challenging task. So we have put together a list of 7 tips that may be able to help you keep up with your SEO throughout the New Year. Search engines are vital to your business. Without good quality content and authority, your website will never be found by perspective customers or clients, which means you will lose sales and revenue.
Write intriguing Title Tags and Meta Descriptions for every page on your site
A title tag is the heading that appears when a search engine recommends a link. Title tags allows search engine bots to figure out exactly what your web page is about, which helps your site get to the right audience. A Meta description is the paragraph that is visible under the heading. Meta descriptions and Title tags do not affect your ranking, and they don’t show up on your actual page. They are meant to pop up on a search page, and entice people to click on your link.
There are plug-ins that you can use to make Title tags, such as Yoast SEO and the All in One SEO Pack. However, this will only work if you’re self-hosting your business through a platform like WordPress. After the plug in has been installed, you will have to pull up your web pages in the editor and scroll down to the bottom. There should be spots for you to enter a Title tag and a Meta description.
Not everyone uses WordPress. So if you think you are capable of adding Meta descriptions and Title tags by editing the HTML on your site, you can follow these steps. Simply copy and paste the codes below, and add your Title tags and Meta descriptions where the steps below tell you to:
<title>YOUR TITLE HERE</title>
<meta name=“description” content=“Your meta description that will show in your search results.”>
Not everybody is technically savvy, and that’s okay. If you’re a bit confused you can ask your web developer for help. Either way, when you’re ready to create your Title tags or Meta description there are a couple of things you should always remember:
- Title tags should not exceed65 characters. (You have to include the spaces in the character count.)Anything more will not show up on a search page.
- A Meta description should not exceed155 characters. Anything more than 155 characters will not be visible on the search page, and your description will look incomplete. (You’ll have to account for the spaces with the Meta description as well.)
- When you are creating your Title tag, you should insert one primary keyword into the Title tag. Although it is ideal to include a secondary keyword in your Meta description, you should be mainly focused on writing a description that will draw people in.
Your E-Commerce pages should have brand new product descriptions
A lot of business owners that have an online store will often copy a product description from the manufacturer. Do not do this. Although there’s a lot of useful information about the product you’re selling, it is till copied content.
Google will detect and reject it because it is not original. If you have already done this, you should replace the copied content with content that is useful and original. Google gets negative signals from any content that is duplicated. So if your descriptions are copied you should change them as soon as possible to avoid getting hit with a penalty. You can hire a marketing company that creates content to rewrite the descriptions, or you can do it yourself. Either way make sure you add keywords to the content that’s on the pages that are being ranked.
Make sure review sites and search engines have your business listed
Let’s say you google something like, “Greek Restaurants in New York City”. Most of the listings on the first page are not actual restaurants, they are restaurant reviews. So if you aren’t listed with sites like the Yellow pages, Yelp, OpenTable, or TripAdvisor, potential customers will probably never find your site.
You will need to come with a NAP (Name, Address, and Phone number) for your business to be listed. Make sure that nothing has any grammatical errors because it will greatly impact your rankings. After you have corrected any typos and created a NAP, you can have your business listed on listings and review sites.
Your website needs a blog
Believe it or not, blogging is great for the SEO and marketing purposes of your website. Here are some of the benefits of having a blog on your site:
- Blogging requires continuous fresh content, which is great for your search rankings.
- Blogging gives you more content that you can incorporate keywords into. You have to make sure your content is interesting, but if you can create a blog around keywords it can greatly improve you’re your ranking.
- If you make sure your blog posts are useful, interesting, and well written, a credible website may link back to your post. Your search ranking improves every time you acquire one of these inbound links.
Your blog should always be consistent. However, that doesn’t mean you have to write 20 posts a month. In fact, you should make sure that you don’t overwhelm yourself by setting goals you may have a hard time accomplishing. If you only have time to post one or two new blogs per month, that’s fine. As long as you keep it consistent. Don’t write six this month and two next month.
Although you shouldn’t bite off more than you can chew, the fact is that more blogs brings more value to your website. If you don’t have a lot of time or you aren’t the best writer, you can make outlines of some post ideas and hire a content writer to do it for you. You can even have a guest blog to help boost the blogging benefits on your site.
Get into social networking
Although it can take a substantial amount of time to see a positive change in your revenue from social media, the benefits are well worth the wait. Eventually you will gain a good amount of followers and people will share your posts, which will build inbound links and help your search rankings.Social media is just as important as your search ranking.
With so many social networks available now, it may be hard to figure out which ones you should connect with. You should find out what social networks your customers, clients, and/or readers are most affiliated with, and connect with those social platforms. If they seem to be scattered, you can always connect with more than one social network.
Do some guest blogging of your own
You should also try to contribute a guest post to one of your favorite blogs, or a blog with the same demographic:
- Go to the homepage of the blog you wish to write for and look for something along the lines of “submit”, “write for us” or “contact us”.
- Submit your post idea by following any instructions the site provides for you. Make sure you are aware of any guidelines, and keep it short and sweet.
- Always incorporate links to your social network page, service page, or blog posts in any “about the author” content.
- If your blog gets published as a guest post, promote it. Share it on social networks, or talk about it in your own blog with a link attached.
Install Google Analytics Code on Your Web Pages
You’ll need to monitor the results your SEO management is bringing to your website. You can do this with Google Analytics. Google Analytics allows you to see how well your web pages are doing with search rankings, and it is a completely free tool. To do this, you will have to incorporate small snippets of code to every page on your site. Google Tag Manager makes it simple to add the snippets of code to your pages.
- What is Google Tag Manager
With Google Tag Manager, you can incorporate all kinds of tags (both Analytics tags and AdWords tags) to your pages. Analytics tags can be added to your pages individually. However, Google Tag Manager acts as a centralized container that is super simple to use for all your tags.
WPBeginner has a tutorial that helps people using WordPress install Google Tag Manager the right way. If you do not use WordPress and you plan on editing the HTML yourself, Google has a video that will provide you with step by step instructions on how to properly install Google Tag Manager. Remember, if you don’t feel comfortable editing codes, you should consult us.
Does Google Analytics make a difference?
Google analytics allows you to see what pages visitors are most attracted to on your website. So yes, it does definitely make a difference. You can see how people generally use your site and how they bounce from page to page as well.
If all of this just seems way too confusing for you, you can schedule a consultation with one of our team to help you with your Search engine management. A one on one consultation is free of charge, so you have nothing to lose.
Don’t make the mistake of thinking Google and Bing isn’t important because your business is B2B. The truth is 8 out of 10 B2B sales begin with a search on the internet. Most of the people that seem to be interested in making a purchase will find your business when they’re ready to make a purchase. So if they come across a business just like yours on the internet before they find your site, you’re going to lose your sale to the business that had better SEO and showed up first on their search results. So remember, a good website is important no matter what type of business your site is based on.
SEO isn’t a one-time thing. To maintain your search ranking you always have to keep your site updated and make sure your following the rules of Googles algorithm. Good SEO has to constantly be maintained. We’ve put together 7 management tips that are simple for people to understand and put into effect. These tips will help you avoid Google penalties, and improve (or maintain) your search rankings. However if you feel your not up to tackling SEO yourself, we highly recommend dropping us an email.
Prefer us to help?
Contact us today and get a completely free SEO assessment and strategy