FAQ

1. Will SEO Engager share their knowledge? Your client manager will share insights about your campaign which includes strategies used, work completed and things we are improving for you. We also aren’t afraid to tell you some areas you can work on for the betterment of your business.

2. Is there a minimum contract period? Absolutely not, we don’t lock you in to any contract or minimum term commitment because we want to keep you on board based on pure good service and trust.

3. How long has SEO Engager been operating? We have been operating since 2014, while we are a young company we offer years of experience from our staff who have been operating with other agencies and businesses for decades.

4. Do you guarantee results? We guarantee that the work will be done to the highest possible standard and we provide reports of this, We also guarantee at least a 20-30% increase in rankings, However we cannot guarantee a certain ranking placement or position. As we carry out the work to make your website ultimately search friendly, however we cannot control Googles algorithm or their rankings displayed.

5. How do we get started with SEO Engager? its pretty easy, simple complete our contact form and we will email you back some information which we need. From their we create a free on site evaluation and check the full health of your current site and structure, we then provide a quote.

Here are some frequently asked questions that white.net have curated from various tweets, blog posts and awesome content throughout the internet. They were kind enough to let us re-post to our FAQ section for your own educational benefit. These are raw and unedited and the answers might not be sugar coated but they are 100% accurate.

1. What does SEO stand for? The acronym stands for Search Engine Optimization but by now it’s not only about search and engines anymore.

2. What is SEO? To define SEO is not an easy task as it’s changing all the time. In 2010 the SEO definition might sound something like this: Everything done to ensure getting found on the Internet and to make sure that the ensuing traffic converts.

3. Is SEO spam, BS, dead etc.? I am afraid not. The New York Times, Chicago Tribune, BBC etc. certainly don’t think so. They practice SEO like most of other website owners. Last time I checked all the people who blame SEO for global warming, the Iraq war, the global economic crisis have optimized their websites according to SEO techniques. By the numbers SEO is booming all the time and has been for several years a in a row.

4. Why aren’t we #1 or on page 1 at Google? Maybe you haven’t done SEO yet? You have no content? Your site consists mainly of Flash, AJAX or simply graphics? Also you most probably rank for long tail queries already.

5. Why am I on #1 all the time but when my wife searches for me she doesn’t find me? You probably need to disable personalized search. Otherwise Google will serve you the results you most desire.

6. When will we see results? It will take a while depending on what results you expect what for. Some keywords might even take a year or more while others may work after weeks or months. We perform a thorough keyword and market research first to know what we are up against before we talk turnaround times.

8. Can we rank for everything (huge list of keywords)? If you own Amazon you probably can. In all other cases you have to choose and set preferences. You have to determine your main keywords, a few of them, and go after those terms. Your main keywords are the most popular and profitable ones. A hotel in London would go after hotel london probably and similar combinations.

9. How much does SEO cost? First we need to know what you need then we can assess the price. Otherwise we can just say somewhere in between 1000 and 5000 per month. Everything below 1000 is low quality and/or automated.

10. Why is SEO expensive? Why are cars and houses so expensive? Because it takes lots of time, resources and work to build them. Besides SEO makes your website actually earn money while setting up a website and designing it by itself does not. So at the end of the day SEO earns more money than it takes. Also remember that SEO is not just like a house or car. It’s more like a shop or a hotel when it comes to the house metaphor and it’s more like a race car when it comes to the car metaphor.

11. How long does it take to get indexed by Google? Google needs minutes to weeks depending on your site to index it or new content appearing on it. Without SEO it might even take forever.

12. How to submit my new site to Google/Bing/Yahoo etc.? You don’t submit sites to search engines these days. You link to them from already indexed sites, you ping them via blog posts and or you submit an XML sitemap using the google search console.

13. How do I submit to 1000 search engines? Only idiots do that. There are only a handful of search engines that you need at all. Google, Bing, Yahoo and Ask in the US. Mostly Google in the UK and elsewhere in Europe.

14. Do I need an XML sitemap? Depending on your site you may or may not need one, we always put an XML sitemap together for our client sites as they help with telling google about the pages in your site.

15. Do I need meta tags for SEO? No, the meta description tag is good for search users though who might decide whether they click on yours based on the description you offer.

16. Do I need a high PageRank for SEO? You need internal Pagerank for your site to get indexed. Toolbar PageRank (the green bar in your Google toolbar) is not a prerequisite.

17. What is link bait? There are at least two common definitions of linkbait (or link bait). One negative and one positive. The negative one says that it’s luring people to link to you for a reason they normally wouldn’t. The positive one explains that linkbait is a highly linkable masterfully crafted peace of content people not only like but also recommend to others by linking.

18. Can’t my niece who is a graphic designer do the SEO? She probably can cook as well but you probably would go to a restaurant nonetheless. Designers in most case underestimate the importance of SEO and misunderstand it. They assume that the designer should decide how a website should be built and when the site is done, they, or rather their clients realize that they’re not even indexed by Google. SEO should be part of website design not just a add on. An open minded designer can provide a good findable site architecture that works for SEO as well. She/he in most cases needs an SEO expert to accomplish that task.

19. Can’t my nephew who is a web developer do the SEO? Many old school SEO professionals have started out as web developers. Nonetheless they had to focus on other non-technical SEO techniques. A good web developer can provide roughly one third of the skills you need for SEO. Sadly most web developers are clueless about SEO beyond the most common basics.

20. Can my son-in-law who is a Perl, Java and C programmer do my SEO? Programmers often underestimate the difficulty of SEO and attempt to to attain rankings by creating scripts that automatically enhance websites. This is a very risky business as it often crosses the thin line of waht’s allowed by teh search engine guidelines.

21. Why should I outsource my SEO? SEO is a full time job for a person or requires a whole team with several skills ranging from web development, content creation to marketing. Unless you have at least one experienced full time SEO specialist inhouse it is strongly advised to seek assistance from a SEO compnay or consultant.

22. Can’t I just use WordPress plus plugins for SEO? You can but it’s not enough. Nowadays most modern CMS and blog software has built in technical SEO capabilities. To outrank others who use mostly SEO friendly software as well you have to stick out.

23. Does Google hate SEO? No, Google even offers SEO advice and a plethora of SEO tools itself. It’s an ages old myth that Google fight SEOs. In fact the Google employees and SEO practitioners speak at the same conferences and work together as business partners. Most SEO companies are big clients of Google as they also buy PPC ads from Google.

24. Does SEO mean optimization for search engines spiders not humans? Some people still assume that SEO is used to please search bots only. Most reputable SEO experts advocate search engine optimization for users.

25. Is buying links, hidden text, IP delivery etc. black hat SEO? Some techniques considered by many a s SEO are also considered black hat. Still most them can be used ethically as well so only the context can tell you when a particular measure is black or white hat.

26. Is black hat SEO legal? The question to ask should rather be whether black hat SEO is recommended. No it is not. Most of it is probably still legal, depending on the technique. It pays only for the few who do it on large scale but it really is a ticking time bomb for your business until Google cracks down on whatever methods black hats are using.

27. Does site size matter? Historically it did matter. For a period of time bigger sites by the sheer number of pages seemed to rank better. By now the pros and cons outweigh each other – so it does not makes sense to inflate the size of a website artificially by adding low quality content.

28. Do domain extensions (top level domains like .com, co.uk) matter? Yes they do. Especially when it comes to country based domains like .fr, .de or .es – for local results in respective countries you should use preferably a country domain to get a small advantage. Also many in the SEO industry assume that .edu and .gov domains are trusted more by Google. Google itself has denied that explaining that .edu and .gov domains get more links and thus Google trusts them more.

29. Do nofollow links count? Indeed it has long been known that Yahoo doesn’t discount nofollow links completely. It also seems that Google makes exceptions as well. Plus remember that the main function of a link is to bring visitors. The search engine “juice ” is just a side-effect so a link is a link no matter the attribute.

30. Do you offer PageRank optimization, search engine submission, meta tag optimization? These methods are dead and were only part of early SEO. These things are secondary or negligible nowadays.

31. Is blog commenting for SEO class as spam? Like in many other cases, it depends, Calling yourself “Portland Real Estate! and writing random text in the comment box won’t help you. Try using your real name and add something of value to the conversation and your comment will be very welcome in any blog or website, and you might get some visitors and pagerank from the post.

32. I have a question or answer that is not on this FAQ what can I do? Talk to us! We love helping, and even if you don’t require our services your question can be added to our page here for the future.